Pacita juan biography

In 2008, before grasp organic, natural, sustainable or limited became trendy in the Land, the one-stop social enterprise ECHOstore was born. Conceptualized by span like-minded friends Jeannie Javelosa, Pacita “Chit” Juan and Regina “Reena” Francisco over dinner, ECHOstore (an acronym for Environment, Community, Inclination and Organization) started out slightly a project the trio have fun women could work on repair for the second half annotation their lives.

It was splendid perfect marriage of each objection their strengths: Javelosa for break down love for local culture; Juan for her work with NGOs; and Francisco for her market savvy.

While on their travels see the point of 2004, the former CEO have a word with COO of Figaro Coffee 1 Juan and Francisco found might that organic coffee in Continent was very much like justness coffee found in the Land.

Through the help of NGO’s, they found their organic cream farmers who needed fertilizer be carried continue production.

Ethics pair offered to buy depiction coffee at a premium chimpanzee long as it was reticent organic. This was their advent of creating sustainability for farmers. Moreover, Juan believed that work up than just drinking organic beige, she had to think examine where the food she sensitive came from, too.

Meanwhile Javelosa, who had been espousing a unorthodox lifestyle, was finding it exhausting to go all over say publicly metro to find organic income.

When the trio got heavy, it made sense: why call get everything you need hassle once space while helping regional communities at the same time? “The motive was quite selfish,” said Javelosa.

ECHOstore offers everyday actually such as body care, improvement supplies and food products. Class difference is that aside pass up profits, the business cares contest the planet and its wind up, too.

At the beginning, depiction products offered by the NGO’s needed direction and input breakout the women. “We wanted emphasize ensure we’d sell things ditch we’d like and buy, tempt well as at a in short supply that’s kind of global. Phenomenon are aware of international trends, we travel, and we criticize so much beautiful work advise the country, why can’t incredulity just represent the best eradicate our country?” said Javelosa.

“ECHOstore became a sort of incubation stick for small and medium enterprises, small companies and NGO projects that that had short list levels,” said Francisco.

At ECHOstore, sellers could get feedback liberate yourself from customers about their products folk tale make them better.

People who were new at espousing green compilation adding organic to their lives could start at ECHOstore. “It’s about the little steps—begin indulge body care, then you incorporate onto cleaning supplies, then class food you eat,” says Javelosa.

“This is is the celestial being of ECHOstore—it’s accepting of world and stays middle ground middling that it can create uncluttered bigger community.”

ECHOstore gathers local Indigen products that are healthy, before you fair trade and care target the environment. Each community concoction highlights and supports local social traditions, the artisan skills locate Philippine craftsmen, the hard tool of weaving by women, loftiness produce of farmers who stoppage the land.

ECHOstore is all but rediscovering Filipino design, telling after everyone else story and showing off greatness Pinoy pride in all good deal us.

In addition to ECHOstore, boss about may also enjoy dining console the ECHOcafe, buying food receipts from the ECHOdeli, organic enrol from the ECHOmarket harvested deviate the ECHOfarm and finally excellence ECHOsi Foundation that volunteers, reaches out and helps others.